How Yeogi Eottae Sold US$940K in 1 Hour and US$10M in 3 Months with Live Commerce
Words by
Lucid
Yeogi Eottae, a leading Korean travel and leisure platform, runs its own live commerce channel called Yeogi Eottae Live inside its app. Three months after launch in March 2026, the channel had generated 14 billion KRW (about US$10M) in cumulative GMV and drawn 690,000 unique viewers.
One product did most of the heavy lifting. A stay package at Inspire Resort sold 1.3 billion KRW (about US$940K) in a single one-hour broadcast, then kept selling: another 2.8 billion KRW (about US$2M) came in over the following seven days. Of the buyers who purchased domestic lodging, 30 to 40 percent were brand-new customers.
Travel is a textbook high-consideration purchase. Prices are steep, and buyers scrutinize dates, party size, and options before committing. On top of that, high inflation and fuel costs had put a damper on package and airfare sales. Can you really sell travel through live video in a market like this? Yeogi Eottae answered that question with numbers.
The Launch of Yeogi Eottae Live
Yeogi Eottae Live is a first-party live commerce channel built into the app. It introduces travel products through real-time broadcasts and lets viewers move straight from watching to booking, checking details, asking questions, and reserving a trip without ever leaving the stream.
The channel aired its first broadcast on March 25, 2026, and now runs a weekly show that rotates through domestic lodging, flights, flight-plus-stay bundles, and overseas packages.
The debut episode featured a 5-day, 3-night package to Phu Quoc, Vietnam, starting at 399,000 KRW (about US$285). It paired a five-star resort stay with a full-service carrier flight, and Yeogi Eottae locked in the price: no surcharges, even if exchange rates or fuel taxes moved.
The Problem: Travel Doesn't Sell Itself on a Product Page
Travel is one of the hardest categories to sell online. Buyers have to weigh dates, party size, refund terms, and what's included versus what costs extra. A static product page can only answer so many of those questions, and every unanswered one is a chance for a shopper to close the tab and go compare prices elsewhere.
Yeogi Eottae Live closes that gap. A host walks through the package live, answers viewer questions in real time, and moves shoppers straight into checkout while their interest is highest. That immediacy is what made the channel take off, particularly in domestic lodging, the category where buyers hesitate the most.
The Results: Yeogi Eottae Live by the Numbers
Explosive Growth in Just Three Months
14 billion KRW (US$10M) in cumulative GMV and 690,000 cumulative viewers by month three.
That's a high purchase-conversion rate per episode, especially given the short runway and the once-a-week broadcast schedule.
One Broadcast, Lasting Sales
Average sales in the 1-billion-KRW range (roughly US$700K) per one-hour broadcast, across both flights and lodging.
The number reflects two things: how engaged viewers were during the hour, and how well a recorded broadcast keeps selling as an asset after the show ends.
New Customers, Mobile-First
30 to 40 percent of buyers were new customers, and 99 percent of viewing happened on mobile.
Yeogi Eottae wasn't just re-selling to the same audience. It was reaching people who had never bought from the platform before, mostly on their phones.
Four Reasons Yeogi Eottae Live Worked
1. The more complex the decision, the more real-time interaction helps. Travel involves exactly the kind of decisions people hesitate over: dates, refund terms, what's included. When a host can answer those questions live, purchase conversion goes up. The effect showed up most clearly in domestic lodging, the category where browsing tends to stall out.
2. Removing price uncertainty builds trust fast. Yeogi Eottae locked in prices regardless of exchange-rate or fuel-tax swings, and paired that with competitive pricing. That took away the one anxiety unique to travel purchases, and it's a big part of why new customers came in the door.
3. Picture-in-Picture kept shoppers from dropping off. PIP lets viewers shrink the broadcast into a small window and keep watching while they browse the product detail page. Nobody has to choose between watching and shopping.
4. A mobile SDK let viewers comparison-shop without losing the stream. Viewers could keep the broadcast running while they checked prices in other apps, then come back and buy. With 99% of viewing happening on mobile, this one feature mattered more than almost anything else in the design.
Could This Work for Your Brand?
The Yeogi Eottae case points to a simple pattern. The longer a customer's decision process, the more explanation a product needs, and the more a brand wants to reach new customers, the more live commerce pays off.
That's not unique to travel. Any brand that sells directly to customers through its own app or D2C store, in categories like appliances, home goods, beauty, or fashion, can run the same playbook.
Shoplive powers Yeogi Eottae's channel, along with those of other major Korean commerce players like MUSINSA, 29CM, and Ohou. The features that made the difference here, PIP, the mobile SDK, replays, and highlight clips, come standard.
Want to build a live channel like Yeogi Eottae's in your own store? See the real screens and features in a Shoplive demo.
📰 In the News
[ET News (Jul 3, 2026)] Yeogi Eottae expands summer-peak live commerce, special deals on lodging and flights
[Hankyung (Jun 9, 2026)] Live commerce soars amid weak travel spending, Yeogi Eottae sells 1.3 billion KRW (US$940K) in an hour
[News1 (Mar 24, 2026)] No surcharges even as FX and fuel costs rise, Yeogi Eottae goes full-speed on live commerce
Frequently Asked Questions (FAQ)
Q. When did Yeogi Eottae Live launch, and how well has it performed?
Yeogi Eottae Live aired its first broadcast on March 25, 2026. Within three months it reached 14 billion KRW (US$10M) in cumulative GMV and 690,000 cumulative viewers. Its flagship product, a stay package at Inspire Resort, sold roughly 1.3 billion KRW (US$940K) in a single one-hour broadcast and a total of 2.8 billion KRW (US$2M) over the following seven days.
Q. Can high-consideration products with complex decisions, like travel, really sell via live commerce?
If anything, the higher the consideration, the better live commerce works. Travel products come with complex package structures, refund policies, and options, but delivering that information live and resolving questions on the spot lifts purchase conversion. Yeogi Eottae generated 14 billion KRW (US$10M) in just three months, even in a market squeezed by high inflation and fuel costs.
Q. Isn't live commerce just a discount channel for existing customers? Does it bring in new ones?
It works as a new-customer acquisition channel too. Thanks to pricing that beat competitors, 30 to 40 percent of buyers of Yeogi Eottae's domestic-lodging products were brand-new customers.
Q. Once the broadcast ends, do sales end too?
Not if you design it well. Yeogi Eottae's Inspire product kept selling for seven days after the broadcast ended, totaling 2.8 billion KRW (US$2M). When you turn broadcasts into assets with replays and highlight clips, a single live event keeps generating sales long after it airs.
Q. How do we add live commerce to our own app or D2C store?
With a live commerce solution like Shoplive, you can build first-party live channels through a simple SDK integration, without heavy custom development. Viewing-convenience and asset-building features like PIP, replays, and highlight clips come standard. Request a Shoplive demo to see how it fits your channel.
