TSI Holdings Adopts Shoplive Short-Form for Japan
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Shoplive
Sanei-bd (FREE'S MART), a brand under Japanese fashion conglomerate TSI Holdings, has adopted Shoplive's short-form video solution on its D2C store. Here's how this Japanese-market case study used short-form video to boost customer engagement and sales.
Sanei-bd (FREE'S MART), a brand under Japanese fashion conglomerate TSI Holdings, has adopted Shoplive's short-form video solution on its D2C store. The goal is to deliver an Instagram Reels- and TikTok-style short-form experience directly on the brand's own store, driving customer interaction and "fandom-driven" purchasing.
Why did Sanei-bd adopt Shoplive's short-form solution?
Many brands have produced short-form videos and posted them to social media to promote their products. Sanei-bd went one step further, adopting Shoplive's short-form solution on its D2C store to drive deeper interaction with more customers.
Shoplive's short-form solution brings together the appeal of short-form media like Instagram Reels and TikTok, enabling customers to enjoy the same kind of experience on the brand's own platform. By placing short-form videos on their own platform, brands can increase customer interaction, strengthen their platform's competitiveness, and improve the shopping experience and product understanding—all of which can be expected to drive higher sales.
Following Shoplive's track record of successful global deployments, TSI Holdings stated its goals of improving interaction and realizing "fandom-driven" purchasing. Shoplive is committed to being a dependable partner on TSI Holdings' journey to achieve fandom-driven purchasing in the Japanese market and to build new ways of connecting with customers.
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Sanei-bd Online adopts Shoplive's short-form video feature
Frequently asked questions
Q. Which Shoplive feature did TSI Holdings adopt?
Shoplive's short-form video solution, which delivers an Instagram Reels- and TikTok-style short-form media experience on a brand's own D2C store.
Q. What outcomes are expected from adopting the short-form solution?
Stronger competitiveness for the brand's own platform, an improved shopping experience and better product understanding for customers, and the resulting sales growth and "fandom-driven" purchasing.
