TSI Holdings Adopts Shoplive Short-Form for Japan
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Shoplive
Japanese fashion group TSI Holdings' brand Sanei-bd (FREE'S MART) adopted Shoplive short-form video, boosting customer engagement and sales in the Japan market.
Sanei-bd (FREE'S MART), a brand under Japanese fashion conglomerate TSI Holdings, has adopted Shoplive's short-form video solution on its D2C store. The goal is to deliver an Instagram Reels- and TikTok-style short-form experience directly on the brand's own store, driving customer interaction and "fandom-driven" purchasing.
Why did Sanei-bd adopt Shoplive's short-form solution?
Many brands have produced short-form videos and posted them to social media to promote their products. Sanei-bd went one step further, adopting Shoplive's short-form solution on its D2C store to drive deeper interaction with more customers.
Shoplive's short-form solution brings together the appeal of short-form media like Instagram Reels and TikTok, enabling customers to enjoy the same kind of experience on the brand's own platform. By placing short-form videos on their own platform, brands can increase customer interaction, strengthen their platform's competitiveness, and improve the shopping experience and product understanding: all of which can be expected to drive higher sales.
Following Shoplive's track record of successful global deployments, TSI Holdings stated its goals of improving interaction and realizing "fandom-driven" purchasing. Shoplive is committed to being a dependable partner on TSI Holdings' journey to achieve fandom-driven purchasing in the Japanese market and to build new ways of connecting with customers.
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Sanei-bd Online adopts Shoplive's short-form video feature
Frequently asked questions
Q. Which Shoplive feature did TSI Holdings adopt?
Shoplive's short-form video solution, which delivers an Instagram Reels- and TikTok-style short-form media experience on a brand's own D2C store.
Q. What outcomes are expected from adopting the short-form solution?
Stronger competitiveness for the brand's own platform, an improved shopping experience and better product understanding for customers, and the resulting sales growth and "fandom-driven" purchasing.
