AI Generated Content
AI generated content is text, images, or video produced by a model rather than a person — fast to produce, and still yours to fact-check and disclose.
How is it different from UGC?
UGC comes from real customers; AI content comes from a tool. The basis of trust differs. UGC is trusted because someone used the product; AI content is trusted because someone reviewed it and took responsibility.
Is it penalized in search?
Using AI is not treated as the problem in itself. What's assessed is whether the page genuinely helps and offers something not already available elsewhere. Pages mass-produced without review are what quality standards filter out.
Frequently Asked Questions
Q. Can we generate product images with AI?
Not in ways that misrepresent the item. Shifted color, texture, or scale leads to returns and disclosure problems, so treat styling backgrounds and the product itself as separate matters.
Q. Do we have to label AI-generated content?
Advertising and product-labeling rules vary by country. Disclose wherever it could mislead, and keep an internal record of what was AI-generated.
Q. Should you keep a record of what was reviewed?
It's worth doing. Knowing which pages were AI-generated and who checked them tells you exactly what to revisit when a fact changes later.
Related terms
Learn more
Last updated