Video Subtitles
Subtitles render spoken audio as on-screen text so the content still works for sound-off viewers and for audiences in other languages.
Why do they matter so much in commerce?
A large share of mobile viewers watch with the sound off. Without subtitles the product explanation simply doesn't land — and in short-form, where the first few seconds decide whether someone stays, that loss is expensive.
What styling actually reads well?
Strong contrast against the background, placement inside the lower safe area, and no more than two lines at a time. The bottom of the frame collides with UI buttons easily, so check it on a real device.
Frequently Asked Questions
Q. How accurate is auto-captioning?
Good on ordinary speech, unreliable on brand names, product names, and jargon. Reviewing just those terms before publishing is the efficient approach.
Q. Do subtitles help SEO?
When the subtitle text is exposed on the page, search engines and AI can read the video's content as text, which makes it far easier to interpret than video alone.