Short-form Commerce
Short-form commerce attaches products to vertical videos of roughly a minute or less, shortening the distance between discovery and purchase.
How does its role differ from live?
Live delivers an immersive explanation at a set time; short-form is always on and doesn't depend on scheduling. If live is an event, short-form is the permanent shelf — and in practice the efficient setup is for clips cut from live broadcasts to become your short-form inventory.
How do you run it on your own store?
Typically a short-form section inside product detail pages, on the main feed, and at the top of category pages. What matters is attaching a product to every video so watching leads straight to the cart.
Frequently Asked Questions
Q. How long should a short-form video be?
Usually between 15 and 60 seconds. But what you show in the first two or three seconds drives drop-off far more than total length does.
Q. Can I reuse the short-form I posted on social?
Yes, and it's usually the better move — the video already has proven engagement. On your own store you just add the product link.