Highlight Clip
A highlight clip is a short-form video cut from the strongest moments of a longer live broadcast so the content keeps working after the stream ends.
Why bother?
Almost nobody watches a full hour end to end. Cut out the 30 seconds where the product landed best, or the stretch where questions piled up, and that content keeps selling long after the broadcast is over.
How is it different from a replay?
A replay preserves the whole broadcast as it happened. A highlight clip re-edits only the essential moments into something short. Replays serve people who already want the detail; clips catch people who aren't interested yet.
Frequently Asked Questions
Q. Can clips be created during the broadcast?
Yes. Marking the segment while you're live lets you publish the clip right after the stream ends, while interest is still fresh.
Q. Where should clips be placed?
Typically on product detail pages, in the short-form section of your own store, and cross-posted to social channels.