Live Chat
Live chat is the real-time channel where viewers ask questions during a broadcast and the seller answers immediately, resolving hesitation at the moment of purchase.
Why does chat drive conversion directly?
The questions that reach chat mostly come from people already considering a purchase. Clearing the last obstacle — sizing, shipping, how to use it — converts on the spot. Answering one person also resolves it for everyone else silently wondering the same thing.
How should it be staffed?
Put someone on chat other than the host, reading and triaging questions to pass along. Preparing answers to the predictable questions in advance keeps the broadcast from stalling.
Frequently Asked Questions
Q. How do you filter inappropriate messages?
Checking every message by hand stalls the broadcast. AI chat moderation filtering at the front end cuts that operational load substantially.
Q. Can regulated industries like healthcare or finance open chat?
Yes — provided there's a mechanism to pre-filter language that could breach regulations, and a pre-agreed line for when a question must move to a private consultation.