Live Coupon
A live coupon is a discount issued in real time only to viewers of a broadcast, creating a reason to buy now rather than later.
When should you issue it?
Right after the product explanation lands, when interest peaks. Dropping it at the very start invites people to grab the discount and leave before they understand the product.
Why keep expiry short?
Live sells on urgency. A long window tells viewers they can decide later, which suppresses in-broadcast conversion. Too short, though, and you lose replay traffic — so it's a balance.
Frequently Asked Questions
Q. Should coupons only work during the broadcast?
Not necessarily. Leaving them valid for a window after the stream captures purchases from replay viewers too.
Q. How is a coupon different from a quiz reward?
A coupon lowers the price to push the transaction through; a quiz reward pays for participation itself. Different jobs, so they're often used together.