Live Pop-up
A live pop-up is an overlay shown on top of the broadcast — a notice, coupon, or product detail — used to prompt an action without interrupting viewing.
What types are there?
Notice pop-ups announce what's coming next, coupon pop-ups prompt instant claiming, and product-info pop-ups surface details like size charts or ingredients. They're also used as navigation buttons to another page.
What happens if you overuse them?
Frequent pop-ups cover the screen, and the product stops being visible. Deciding in the run of show exactly when a pop-up should appear — and showing none outside those moments — converts better.
Frequently Asked Questions
Q. Can viewers dismiss a pop-up?
They generally should be able to. A pop-up that can't be closed damages the viewing experience and drives people away.
Q. Does it appear in the same place on mobile?
The aspect ratio differs, so what gets covered changes. Check on a real mobile screen that it doesn't overlap the product card or the chat panel.