Engagement Rate
Engagement measures how much viewers actually react — chat, likes, quiz entries, product taps — and it predicts purchase intent better than raw view counts.
What do you measure?
Chat volume, likes, quiz and poll participation, coupon clicks, and product card taps. Of these, product card taps sit closest to purchase intent and deserve separate tracking.
How do you raise it?
By designing both a reason and a moment to participate. Leaving people to react freely throughout works far less well than asking for a specific action at a specific point, which is what quizzes and polls do.
Frequently Asked Questions
Q. Is more chat always better?
Read the quality too. A stream full of product questions and a stream full of small talk are completely different signals for conversion.
Q. Should I watch engagement or conversion first?
Conversion is the goal, but engagement moves earlier — it's a leading indicator, so it tells you what to fix sooner.
Q. Is a quiet broadcast a failed one?
It depends on the product and the audience. High-consideration, higher-priced items often produce silent watchers who buy, so engagement reads low. There, watch completion and product-card clicks are the better yardstick.
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