You can find our basic guide to making the most of Shoplive pop-ups here: > link
Today, we’re sharing more advanced ways to apply pop-ups in real live commerce operations.

Use Case ❶

Use a Coupon Pop-Up as a Landing Button

There are times during a live session when you want to strongly promote a specific campaign page or featured product.
In this case, a coupon pop-up can be used not just to display a coupon, but as a button that guides viewers to another page.

✔ How to use it

1. Register a simple guide image instead of a coupon image.

2. Set the destination page link.

Viewers can then move directly to the page you want them to visit with just one click on the pop-up.

✔ Recommended for

• Connecting viewers to a purchase page without interrupting the live experience

• Reducing the need to repeatedly share links in the chat

• Driving traffic to a specific product or campaign page

This allows operators to guide traffic in the intended direction without disrupting the flow of the live session.

💡 Tip:
Align the pop-up timing with the host’s verbal cue, such as “Tap the button on the screen now,” to help increase click-through rates.

Use Case ❷

Use a Full-Size Banner as a Frame or Product Information Overlay

2-1. Use it as a frame to clean up the live screen

When running mobile live sessions, unwanted areas at the top of the screen or unnecessary visual elements may sometimes appear on-screen.

In this case, a full-size banner pop-up can be used like a frame.

How to use it

Create a frame image in your preferred design.
A transparent PNG file is recommended.

Register it as a full-size banner pop-up.

Overlay it on top of the live screen.

This allows you to improve the overall look of the live screen without using OBS, while maintaining a consistent brand look and feel.

💡 Tip:
Beyond simply improving the screen layout, this can also be used as a branding element to reinforce brand recognition.

2-2. Use it to display product or model information

During a live session, you may run into situations like these:

You want to show the model’s size information.

You want to display product specifications on the screen.

Using OBS feels too complicated, and creating a separate screen setup feels like too much work.

In these cases, a full-size banner pop-up can also be useful.

How to use it

Create an image that includes model information, such as height and size worn.

Create an image that summarizes the key product specifications.

Display it using a full-size banner pop-up.

This allows you to clearly show important information during the live session without requiring a complex broadcasting setup.
It is especially useful for categories such as fashion and beauty.

💡 Tip:
Design the pop-up image with the background color in mind to improve readability.

Use Case ❸

Use a Benefit Pop-Up to Let Viewers Download Multiple Coupons

A coupon pop-up typically displays one coupon at a time.

However, during live commerce sessions, brands often need to introduce several benefits at once, such as live-exclusive coupons, new member coupons, and credit card discounts.

In this case, we recommend using a benefit pop-up.

How to use it

Organize multiple coupon images on one screen.

Set each coupon so viewers can download them individually.

This allows viewers to see all available coupons at a glance and choose the ones they need.

💡 Tip:
The more complex your benefit structure is, the more useful a benefit pop-up becomes.
It helps present multiple coupons and offers in a much cleaner and more organized way.

Shoplive pop-ups can be used according to their default functions, but they can also be applied flexibly depending on your live commerce environment and goals.

We especially recommend using them more actively if:

Your team has limited internal resources.

You run live sessions on mobile without OBS.

Pop-ups are more than simple display tools.
They can support live journey design, information organization, and conversion optimization.

By strategically using pop-up features through Shoplive’s live commerce solution, brands can go beyond simple viewer communication and naturally encourage participation, action, and purchase conversion, bringing the overall quality of their live commerce operations to the next level.