Shoplive CEO: $1.05M in a 30-Minute Live Stream

[Maeil Business Newspaper] On September 9 last year, women’s fashion brand ‘SIE’ generated $1.05 million in sales in just 30 minutes during a live broadcast celebrating its launch on ‘SSF Shop,’ the online mall operated by Samsung C&T’s Fashion division. From 7 p.m. to midnight, orders surpassed 14,000, with roughly one item sold every second.

There was a hidden contributor who helped make such results possible—planning and streaming the broadcast and ensuring that everything through to order processing ran smoothly. That contributor is Kiyoung Kim, CEO of Shoplive Korea, which operates the live-broadcasting service ‘Shoplive.’

Shoplive Korea is the Korean entity of Shoplive, founded by Kiyoung Kim in 2021. Beyond Korea, Shoplive is a live-broadcasting service used in more than 20 countries around the world, including the United States and Japan. More than 200 clients use Shoplive’s services, including IKEA, LG, Samsung, Bandai—the Japanese company that makes models and toys such as ‘Gundam’—and the Japanese subsidiary of QVC, the global home-shopping company. The ‘live auctions’ of both eBay’s U.S. headquarters and eBay UK are also run entirely on Shoplive. About 40% of its revenue is generated overseas.

…(abridged)

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[Maeil Business Newspaper] ‘The hidden force behind the legend of $1.05M in sales in 30 minutes’—the man courted by IKEA and eBay