[Apparel News, Reporter Park Hae-young] Shoplive, a global video commerce solution company led by CEO Kiyoung Kim, is expanding beyond its position as a key infrastructure provider for fashion live commerce in Korea into brand-owned D2C channels and adjacent categories such as beauty, living and travel.

As the live commerce market grows beyond major portals such as Naver and Kakao, with vertical platforms and brand-owned malls emerging as key channels, many leading players are using Shoplive to operate live commerce broadcasts and short-form video content.

Founded in Singapore in 2020, Shoplive is a global video commerce solution company that develops and operates a B2B SaaS platform enabling businesses to run live commerce and short-form video directly on their own websites and apps.

The platform offers end-to-end video commerce capabilities, including live streaming, short-form video creation, AI-powered real-time captions and translation, AI chatbots, and targeted advertising to drive viewers to live commerce sessions.

Shoplive has built a particularly strong presence in fashion. According to the company, major fashion players actively using video commerce, including Musinsa, 29CM, Zigzag, W Concept, Ably, HAGO, Handsome, Samsung C&T and Kolon, are using Shoplive’s solution to deliver live and short-form video content.

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[Apparel News] Shoplive Expands Beyond Fashion into Beauty, Living and Travel