Shoplive Expands Beyond Fashion into Beauty, Living & Travel
Words by
Cassie
Global video commerce solution Shoplive is expanding beyond fashion into beauty, living, and travel D2C stores. We look at Shoplive's growth as major brands including MUSINSA, 29CM, and Zigzag adopt it as their live and short-form video infrastructure.
[Apparel News, Reporter Park Hae-young] Shoplive (CEO Kiyoung Kim), a global video commerce solution company, has established itself as essential infrastructure for fashion live commerce in Korea, and it is now expanding into brand-owned D2C stores and adjacent categories such as beauty, living, and travel.
As the live commerce market centered on vertical platforms and D2C stores grows outside major portals such as Naver and Kakao, many leading players are turning to Shoplive to run their live broadcasts and short-form video.
Founded in Singapore in 2020, Shoplive is a global video commerce solution company that develops and operates a B2B SaaS solution enabling businesses to run live commerce and short-form video directly on their own websites and apps.
It provides capabilities spanning the entire video commerce process, including live streaming, short-form video production, AI real-time captions and translation, AI chatbots, and targeted advertising to draw viewers to live sessions.
Its standing in fashion is especially notable. According to the company, major fashion players that actively run video commerce—including MUSINSA, 29CM, Zigzag, W Concept, ABLY, HAGO, Handsome, Samsung C&T, and Kolon—are using Shoplive's solution to deliver live and short-form content.
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[Apparel News] Shoplive Expands Beyond Fashion into Beauty, Living, and Travel
