Shoplive, a global video commerce solution company led by CEO Kiyoung Kim, announced on the 20th the official launch of Target Ads, Korea’s first targeted advertising solution for live commerce, along with the opening of its dedicated admin page.

Target Ads is a live commerce advertising solution that allows advertisers to easily set and deliver ads based on audience targeting criteria such as gender, age, and life stage. It is currently the only advertising solution in live commerce with targeting capabilities.

Unlike conventional ads that are exposed to broad, unspecified audiences, Target Ads enables more precise targeting. Since its initial launch in August, the solution has quickly gained traction, with more than 150 ad campaigns being executed on average each month within just four months.

Target Ads is designed to bring in customers with higher purchase intent through precise targeting, while also encouraging participation and reducing drop-off by rewarding viewers based on live viewing time. This helps brands generate stronger sales performance with the same advertising budget.

According to performance data from brands that have used Target Ads, ROAS ranged from 600% to as high as 1,270% depending on the category. Viewers acquired through Target Ads also stayed in live sessions more than twice as long as those acquired through conventional ads.

Advertiser satisfaction has also been strong, in line with the results. A representative from a healthcare appliance company that used Target Ads said, “We could clearly see from the live chat that customers who were genuinely interested in our products were coming in, and this also led to increased sales.” A representative from a home shopping company added, “Receiving a marketing report for each campaign helped us manage performance more effectively.”

With its proven performance, Target Ads has established itself as an essential pre-live advertising solution for brands running live commerce on major platforms such as Naver Shopping Live and Kakao Shopping Live.

To make Target Ads more accessible to a wider range of advertisers, Shoplive has opened a dedicated self-serve platform. Advertisers can now access the admin page, set their own targeting criteria, and run campaigns directly. After each live session, they can review key ad performance metrics such as impressions, clicks, and click-through rate, as well as more detailed insights including the age groups of incoming viewers and the viewing time of customers who entered the live session through Target Ads.

“The key to live commerce success is how accurately a brand can bring in customers who are likely to buy,” said Sungjin Kim, Head of Business Development Korea at Shoplive. “Target Ads focuses on connecting people who watch live commerce with customers who actually convert. With the launch of the admin page, we expect more companies to experience tangible sales results and see data-driven targeting become a new standard in live commerce advertising.”

To celebrate the official launch of Target Ads, Shoplive is offering a 20% discount on advertising fees through the end of this year. The discount applies across all time slots, including prime live commerce hours. New advertisers running Target Ads for the first time will also receive an additional buy-one-get-one benefit.

More details are available on the Target Ads website at targetads.center.