Shoplive Launches Target Ads: Korea's First Live Commerce Ad

Shoplive has officially launched Target Ads, Korea's first targeted advertising product for live commerce, and opened a self-serve admin page. By targeting customers based on gender, age, and life stage, it attracts shoppers with high purchase intent, achieving ROAS of up to 1,270% depending on the category.

Shoplive, a global video commerce solution company led by CEO Kiyoung Kim, announced on the 20th the official launch of Target Ads, Korea's first targeted advertising solution for live commerce, along with the opening of its admin page.

What is Target Ads?

Target Ads is a live commerce advertising product that lets advertisers easily set targeting by gender, age, and life stage to reach precise audiences. It is currently the only advertising product in live commerce with targeting capabilities. Unlike conventional ads that broadcast to a broad, unspecified audience, Target Ads stands out by enabling precise targeting. Since its debut this past August, it has spread rapidly, running an average of more than 150 campaigns per month within just four months.

Target Ads is designed to attract customers with high purchase intent through precise targeting while also rewarding viewers based on their live viewing time, reducing drop-off, encouraging engagement, and generating stronger sales results on the same budget.

How does Target Ads perform?

A review of results from brands that have used Target Ads shows that ROAS (return on ad spend) ranged from as low as 600% to as high as 1,270% depending on the category, while live viewers' watch time was more than twice as long as with conventional ads. Advertiser satisfaction has been high in proportion to these results. A representative from a healthcare appliance company that ran Target Ads said, "We could clearly feel in the live chat that customers genuinely interested in our products were coming in, and sales actually increased." A representative from a home shopping company shared, "Being able to receive a marketing report for each session helped us manage performance."

With such tangible results, Target Ads has established itself as an essential pre-live advertising tool, particularly among brands running live commerce on major platforms such as Naver Shopping Live and Kakao Shopping Live.

Can advertisers run campaigns themselves?

Shoplive has opened the Target Ads site so that more advertisers can easily use Target Ads on a self-serve basis. Advertisers can log in to the site's admin page to set their own targeting and run campaigns, and after a live session ends, they can review not only basic ad metrics such as impressions, clicks, and click-through rate, but also detailed insights such as the age groups of incoming viewers and the watch time of customers who joined the live session through Target Ads.

"The key to success in live commerce lies in how accurately you can bring in the people who will actually buy. Target Ads focuses on connecting the people who watch a live stream with the customers who go on to purchase," said Sungjin Kim, Head of Business Development Korea at Shoplive. "With the launch of this admin page, we expect more companies to experience tangible sales results, and for data-driven targeting to become the new standard in live commerce advertising."

To mark the official launch of Target Ads, Shoplive ran a promotion offering a 20% discount on advertising fees, and more details are available on the Target Ads website (targetads.center).

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Frequently Asked Questions

Q. What kind of advertising is Target Ads?
It is Korea's first targeted advertising product for live commerce, letting you set targeting by gender, age, and life stage to reach precise audiences.

Q. How well does Target Ads perform?
Depending on the category, ROAS ranged from 600% to as high as 1,270%, and live viewers' watch time was more than twice as long as with conventional ads.

Q. Can advertisers run campaigns themselves?
Yes. In the self-serve admin on the Target Ads site (targetads.center), you can set your own targeting, run campaigns, and review performance metrics such as impressions, clicks, and watch time.