The era in which brands were the sole producers of their own content is over. Today’s users are no longer simply consumers—they want to create content themselves and build deeper relationships with the brands they love. With Shoplive’s UGC (User-Generated Content) feature, users can upload and share content directly on your brand page, strengthening the trust between your brand and its customers while building up your brand’s valuable content assets.

What Is UGC (User-Generated Content)?

The UGC feature lets users upload and share their own content on your brand page. From product reviews and tutorial videos to everyday stories related to the brand, users can share a wide range of content naturally—making UGC a powerful tool for raising your brand’s value and trustworthiness through more authentic, credible messaging.

UGC in Action

UGC isn’t limited to any particular industry—it can be used in countless ways. Its most common application is the video review, which offers a livelier, more immersive experience than text or image reviews and helps other shoppers make purchase decisions.

Beyond reviews, UGC plays a key role in energizing communication among customers. It can be used to build communities, encourage event participation, and share personal experiences—all of which strengthen long-term customer loyalty and create a more engaged customer base.

Key Features and Benefits of Shoplive’s UGC

1. Effortless Video Processing

Implement complex video processing quickly and easily by adding just a few lines of code.

2. Quick, Easy Content Upload

Designed so users can upload short-form videos intuitively, the feature lets them create content in just a few clicks. By supporting both desktop and Mobile SDK environments, it adds convenience for users and versatility for brands.

3. Content Moderation for Quality Assurance

Rather than publishing user-uploaded content immediately, this feature lets brand operators review it before it goes live. With the Shoplive Admin, you can easily moderate and manage content, ensuring the quality and credibility of everything on your brand page.

4. Custom Fields for Tailored Uploaders

Use custom fields to match your brand concept and operational approach, and work with the Shoplive team to build an uploader tailored to your unique needs.

5. Editor Tools for High-Quality Short-Form Videos

With the Mobile SDK, editor tools such as speed control, cropping, trimming, and filters help you raise the quality of your short-form content.

6. Flexible API Integration

Flexible API integration tailored to your business needs connects smoothly with your existing infrastructure. In particular, integrating the product API enables real-time product updates, greatly improving operational efficiency.

7. Community Engagement Through Interaction

Interactions such as comments, likes, and shares give users a space to connect, and these exchanges within the platform build a deeper affection for your brand.

Build Your Brand Story Together with Your Customers

Craft your brand page’s story together with your customers using Shoplive’s UGC feature. The more your users engage, the more your brand’s credibility grows—and the value your brand delivers reaches a whole new level. For more details, see our general guide and developer guide.

Frequently Asked Questions

Q. What kinds of content can I post with the UGC feature?
Users can upload and share a wide range of their own short-form content—product reviews, tutorial videos, everyday moments related to the brand, and more—directly on your brand page.

Q. How is the quality of uploaded content managed?
The moderation feature lets you hold user-uploaded content for operator review before it goes live, safeguarding the quality and credibility of your page.

Q. Isn’t development complicated?
You can implement video processing by adding just a few lines of code, and with support for desktop, the Mobile SDK, and flexible API integration, it connects smoothly with your existing infrastructure.