Bounce Rate
Bounce rate is the share of arrivals who leave without taking any action; in live commerce it means viewers who enter the broadcast and exit almost immediately.
Where does it happen in live?
Drop-off concentrates in two places: an empty holding screen before the broadcast starts, and the moment after entry when it isn't obvious what this broadcast is about. An intro screen fixes the first; a pinned line of copy or the host repeating the premise fixes the second.
How do you read it?
More useful than a single bounce figure is the point on the concurrent-viewer curve where people left. A sharp drop during a particular product segment is a signal about that product's framing or how the price was presented.
Frequently Asked Questions
Q. Is a high bounce rate always bad?
It depends on the traffic source. If you drove large paid volume, uninterested visitors are in the mix and a higher bounce rate is expected.
Q. What's the simplest way to cut early drop-off?
Make what you're selling and what the offer is visible within the first three seconds of entry.