Bounce Rate
Bounce rate is the share of arrivals who leave without taking any action; in live commerce it means viewers who enter the broadcast and exit almost immediately.
Where does it happen in live?
Drop-off concentrates in two places: an empty holding screen before the broadcast starts, and the moment after entry when it isn't obvious what this broadcast is about. An intro screen fixes the first; a pinned line of copy or the host repeating the premise fixes the second.
How do you read it?
More useful than a single bounce figure is the point on the concurrent-viewer curve where people left. A sharp drop during a particular product segment is a signal about that product's framing or how the price was presented.
Frequently Asked Questions
Q. Is a high bounce rate always bad?
It depends on the traffic source. If you drove large paid volume, uninterested visitors are in the mix and a higher bounce rate is expected.
Q. What's the simplest way to cut early drop-off?
Make what you're selling and what the offer is visible within the first three seconds of entry.
Q. Why is drop-off highest right at the start?
Because the screen doesn't match why they came. If the product named in the reminder hasn't appeared, or the waiting screen runs long, they leave within seconds. Showing today's products and offers in the intro shortens that window considerably.
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