Intro & Outro
Intro and outro are the holding screens shown before a broadcast starts and after it ends, used to hold early arrivals and to direct viewers to a next action.
What belongs on an intro?
Viewers who arrive before you go live will leave immediately if they hit a blank screen. A countdown, the products you'll cover, and the perks on offer turn waiting time into anticipation.
Why does the outro matter?
If the screen simply cuts out when you finish, that traffic scatters. Showing the replay link, coupon expiry, and the next broadcast date keeps the audience moving after the stream ends.
Frequently Asked Questions
Q. How early should the intro go up?
Usually 10 to 15 minutes before start, so viewers who came from a reminder notification aren't lost.
Q. Can I use a static image instead of video?
Yes — but including at least one moving element, like a countdown, measurably reduces drop-off while waiting.