D2C Live Commerce
D2C live commerce runs the broadcast inside the brand's own store and app rather than on a marketplace or social platform, so the customer data and the margin stay with the brand.
How does it differ from marketplace live?
On a marketplace you borrow traffic that's already there and pay a commission for it, and the platform keeps the identity of the buyer. D2C live means generating the traffic yourself, but the account and the purchase history stay with you, so repeat business becomes designable.
Which brands benefit most?
Brands with an existing following or member base who can generate their own traffic, and categories with a repurchase cycle where CRM actually pays off. If you're still building basic awareness, running alongside marketplaces and social is the realistic path.
Live commerce by channel
D2C live | Marketplace live | Social live | |
|---|---|---|---|
Traffic | You generate it | Platform supplies it | Algorithmic reach |
Checkout | Completed on your store | Inside the platform | Requires leaving |
Customer data | Owned by the brand | Owned by the platform | Owned by the platform |
Commission | None | Yes | Varies |
Strength | Conversion & repeat | New traffic | Reach & discovery |
Frequently Asked Questions
Q. Do I need an app to run D2C live?
No. A web store is enough — it embeds as a script or SDK. An app helps mainly because push notifications drive attendance when you go live.
Q. Can I run marketplace live at the same time?
It's recommended. Let marketplaces and social handle discovery and your own store handle member conversion and repeat purchase; they complement rather than replace each other.