Social Commerce
Social commerce is discovery and purchase happening inside platforms like Instagram or TikTok — strong on reach, but the customer data stays with the platform.
What is it good at?
Algorithms push content to people by interest, so its ability to reach customers who don't know your brand yet is unmatched. At the discovery stage it's hard to replace.
What are the limits?
Buyer data and the screen experience stay with the platform. And when a platform changes its commerce policy, the selling path itself can disappear — depending on it alone means carrying a variable you don't control.
Frequently Asked Questions
Q. Is social commerce the same as live commerce?
No. Social commerce classifies by where selling happens; live commerce classifies by the format of selling. A live broadcast on Instagram is both.
Q. How should the roles be split?
Social for discovery, your own store for conversion and data accumulation — then connect the two into a loop.