Shoppable Video
Shoppable video is video with product information and a buy action attached, so viewers can purchase without leaving the player.
How is it different from a product video?
With a standard video you finish watching, then go find the product again. Shoppable video keeps a product card on screen and takes the tap straight to cart or checkout. The difference isn't production quality — it's the distance between the moment of interest and the buy button.
What should you check before adding it?
Whether video playback and product data stay connected in real time, and whether stock and price changes flow through automatically. If that link is manual, your videos will keep showing last month's price. Measure the page-load cost up front as well.
Frequently Asked Questions
Q. Is shoppable video the same as live commerce?
No. Shoppable video is produced in advance and runs continuously; live commerce happens in real time at a scheduled hour. Cutting highlights from a finished live stream into shoppable videos is a common practice, though.
Q. Where does it work best?
On the product detail page, where the visitor already came for that item, so the path to purchase is short. On home and category pages it works as a discovery surface instead.
Q. How many products should one video carry?
One is the default; two or three only when they're genuinely used together. The more cards on screen, the longer the decision takes — and clicks fall rather than rise.
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