Video Commerce Summit 2026: Meta, MUSINSA, @cosme
Words by
Lucid
Edited by
Lucid
Shoplive is hosting Video Commerce Summit 2026 at SKY31 in Lotte World Tower, Seoul, on October 2. Eight sessions with @cosme, Meta, MUSINSA, Hana Bank and more share how they run live, and Shoplive unveils a new AI video commerce solution.
Shoplive is hosting Video Commerce Summit 2026 on Friday, October 2, at SKY31 in Lotte World Tower, Seoul.
Eight sessions feature @cosme, Japan's largest beauty platform, along with Meta Korea, MUSINSA, Hana Bank and more, and about 300 people from e-commerce, retail, brand and platform companies are invited.
This year's theme is 'Turn Video into Opportunity'. It's less about showing off results and more about how companies that grew sales, built customer relationships and expanded overseas with video worked through their own challenges with technology and content strategy.
What is Video Commerce Summit 2026?
Video Commerce Summit 2026 is Shoplive's first offline event this year. It's built for executives and team leads at companies that already run video commerce (live, short-form and video AI) or are considering it. The summit is in person only, with no online stream.
Event | Video Commerce Summit 2026 |
|---|---|
Theme | Turn Video into Opportunity |
Date and time | Friday, October 2, 2026, 11:00 a.m. to 3:00 p.m. KST (doors open at 10:30 a.m.) |
Venue | SKY31 Conference Room A, 31F Lotte World Tower, 300 Olympic-ro, Songpa-gu, Seoul |
Capacity | About 300 (invitation only) |
Fee | Free |
Format | In person only. The Japanese-language session has AI interpretation in Korean, English and Japanese |
Also on site | AI feature demo booth, networking lunch, prize draw |
How is live commerce changing?
The biggest shift in Korea is where brands sell. Live commerce used to lean on other companies' channels, like TV home shopping and open marketplaces. Now brands meet customers directly in their own apps and websites through D2C live, and creator live, where brands make content with creators and turn it into sales, is catching on fast.
Shoplive's own numbers show the same trend. Compared with the same period in 2025, monthly broadcasts for D2C and creator live grew 3.4x and gross merchandise value rose 520 percent. Picture 10 broadcasts a month becoming 34, and 10 million KRW (about US$7,100) in sales becoming 62 million KRW (about US$44,000). More D2C brands and creators adopted Shoplive, and each of them went live more often.
That's the opposite of legacy channels like TV home shopping, where growth has stalled. Live is moving past the sales broadcast and becoming a channel that turns content and community into purchases. The summit looks at what each company chose in the face of this shift, and what that choice delivered.
"Using video commerce is no longer optional. It's becoming a key part of how companies reach customers and plan for growth. With Korean and Japanese companies sharing their experience in one room, we want this to be a stepping stone for taking the live commerce capabilities built in Korea to Japan and other global markets."
- Kiyoung Kim, CEO of Shoplive -
What is @cosme doing with live in Japan?
The session to watch comes from @cosme, Japan's largest beauty platform. Kiyotaka Onishi, Head of the Connect Experience Division at istyle, the company behind @cosme, takes the stage in person. The more information shoppers have, the harder it gets to choose. @cosme has been tackling that problem with live, and Onishi will talk about the personalized customer experience it built along the way. He'll show how @cosme turned live comments and viewer conversations into a better experience, and then into purchases, drawing straight from its own operations.
It's the first time a major Japanese beauty and commerce company has joined an offline Shoplive event in Korea to share Japanese video commerce cases.
The session is in Japanese. Shoplive's AI speech recognition (STT) provides real-time subtitles and interpretation in Korean, English and Japanese. Because the system runs the event itself rather than appearing in a quick stage demo, you'll see firsthand how far AI lowers the language barrier in a real setting. To see how the same technology works for selling overseas, read One Live Show, Every Market: AI Live Translation.
What will Meta, MUSINSA and Hana Bank cover?
The lineup lets you compare how different industries use video commerce.
Meta Korea's Young Choi, Managing Director and Head of eCommerce, speaks on 'Why Meta is betting on video commerce', looking at the business opportunities video creates between brands and shoppers on Instagram.
MUSINSA, one of Korea's largest fashion platforms, brings Moeul Kim, Head of the Commerce Marketing Division, to share six years of running live. The focus is how MUSINSA grew live from a sales broadcast into a growth channel that blends content and commerce.
Hana Bank, one of Korea's major banks, brings Hyunseung Ha, its Live Commerce Lead, to walk through the many ways a financial company uses live. It goes well beyond product explainers, covering recruiting, financial information and brand communication. You can read how Hana Bank got started in Hana Bank Live Commerce Case Study: 'LIVE Hana'.
How do Pulio and R2W run D2C live?
Both sessions cover D2C live, where brands run live shows on their own online stores. One brand got results with content built around its products, the other with sheer consistency.
Pulio's Juhee Lee, Team Lead for Online Sales, presents 'Health & wellness live: turning interest into purchase'. With health and wellness products, viewer interest rarely turns into a purchase right away. Lee shares how Pulio shaped its live content and viewer conversations around its products, and the know-how that moved that interest into real purchases, with examples from its broadcasts.
R2W has gone live on its own online store every Tuesday and Thursday at 8 p.m. for four years. CEO Siyoung Kim explains how that steady schedule built customer relationships and turned them into sales, covering planning, content, customer interaction and day-to-day operations with real examples.
What is Shoplive unveiling at the summit?
It's not all market case studies. CEO Kiyoung Kim opens the day with the opportunities that appear as live moves beyond commerce into other industries. CTO Kyuwon Lee then unveils a new solution that brings together live, short-form and AI.
Lee will show how much of the repetitive work in preparing and running a single broadcast AI can take off your team's hands, and how to put the time and people you save toward sales and customer experience. You can try the new features at the demo booth, which stays open through lunch and every break, and talk through adoption with the Shoplive team on the spot.
Video Commerce Summit 2026 timetable
Time | Session | Speaker |
|---|---|---|
10:30-11:00 | Registration and check-in | - |
11:00-11:20 | Turn Video into Opportunity | Kiyoung Kim, CEO, Shoplive |
11:20-11:40 | Why Meta is betting on video commerce | Young Choi, Managing Director, Meta Korea |
11:40-12:00 | Product updates reshaping live, and AI | Kyuwon Lee, CTO, Shoplive |
12:00-13:00 | Lunch and demo booth | - |
13:00-13:30 | Inside Japan's beauty live commerce: what makes it different | Kiyotaka Onishi, istyle (@cosme) |
13:30-13:50 | Health & wellness live: turning interest into purchase | Juhee Lee, Pulio |
13:50-14:00 | Break and demo booth | - |
14:00-14:20 | Every Tuesday and Thursday at 8 p.m., four years in the same slot | Siyoung Kim, CEO, R2W |
14:20-14:40 | Finance feels hard: how does a bank talk with its customers through live? | Hyunseung Ha, Hana Bank |
14:40-15:00 | MUSINSA Live: crossing the line between content and commerce | Moeul Kim, MUSINSA |
From 15:00 | Prize draw, demo booth and networking | - |
How do I attend?
The summit is invitation only, so only invited guests can attend. There's no fee, and about 300 people are invited. Session details and speaker bios are on the event page.
Program: events.shoplivecorp.com/summit-2026
Frequently asked questions
Q. When and where is Video Commerce Summit 2026?
It runs from 11 a.m. to 3 p.m. on Friday, October 2, 2026, in SKY31 Conference Room A on the 31st floor of Lotte World Tower in Songpa-gu, Seoul. Check-in opens at 10:30 a.m., and a prize draw follows after 3 p.m.
Q. Is there a fee?
No, it's free. The summit is invitation only, so only invited guests can attend, and about 300 people are invited.
Q. Can I watch online?
No. The summit is in person only, with no online stream.
Q. How can I follow the Japanese-language @cosme session?
Shoplive's AI speech recognition (STT) provides real-time subtitles and interpretation in Korean, English and Japanese. You don't need any extra equipment to follow along.
Q. Who should attend?
It's for executives and team leads who handle live commerce or short-form video at e-commerce, retail, brand and platform companies. Teams already running live will get a lot out of it, and so will teams still weighing whether to start.
Q. Can I try the new AI features?
Yes. You can try them at the demo booth during lunch and breaks, and talk through adoption with the Shoplive team.
What is Shoplive?
Shoplive is a video commerce solution company founded in 2020 by CEO Kiyoung Kim, who previously led product and engineering teams at Google, Meta and Naver. With offices in Korea, Japan, the US and Canada, it gives companies the tools to run live commerce and short-form video directly on their own websites and apps. More than 300 companies in over 20 countries use Shoplive, and about 1,200 live shows run on it every day (as of September 1, 2026). Customers include MUSINSA, Ohouse, Kakao Style, Yeogi Eottae, APR, ABLY, @cosme, Shiseido, BANDAI, KOSE and QVC Japan. Shoplive has recently expanded into AI real-time subtitles and translation in about 20 languages, an AI chatbot that answers customer questions automatically, and ads that bring in viewers.
📰 In the news
[Digital Daily, in Korean] Shoplive to share Korea-Japan video commerce strategies at summit on October 2
